My name is Felicity...

I got interested in how our working relationships affected performance, growth and well-being when starting my coach training in 2009. Back then I was working as a senior leader for a FTSE100 company. I already knew that communication was key to the success of a project and team leadership but it was the experience of creating coaching relationships that highlighted I knew my coaching clients of 2 hours better than my team members of 2 years!

Since then I've focused my attention on building relationship expertise and coaching skills to complement my 20 years of small and corporate business experience. 

Felicity Hodkinson, Founder

“Change occurs when one becomes what he is, not when he tries to become what he is not”

Arnold Beisser, MD

20 years of business experience 

  • business market researcher and writer (my first job and by far the least favourite!)

  • brand marketing and trade marketing in stationery and food industries

  • category marketing, business planning, category management and change project and programme management at Sainsbury's Supermarkets

  • governance responsibility as a charity Trustee for Community Network

  • experience of being developed as a senior leader & responsible for multi-million pound budgets

  • experience of creating & recruiting, being in and leading cross-functional & virtual teams and groups

  • exposed to the uncertainty of business restructures

  • 2019: Director of UK ICF Chapter, leading on restructure, governance and coach membership


How I work...

  • Together & in equal relationship with you

  • Facilitating from the current towards the future as it emerges

  • In appreciation, respect and openness to the difference between us

  • By observing & sensing the dynamic & energy to heighten awareness

  • Creatively to open up new perspectives through heart, gut and body knowing to complement our brains

  • In service of you, your relationships and your organisation


Expertise and Coaching Skills

  • MSc in Leading & Facilitating Change from Metanoia Institute 2017

  • Dissertation: An exploration of how our working relationships support performance, growth and well-being

  • Sainsbury's Mastercoach, training accredited by EMCC & Middlesex University 2010

  • ICF coach training and first accreditation to ACC level 2013, progressing to PCC in 2019

  • Leading from the Emerging Future: Theory U from Otto Scharmer MOOC Autumn 2015

  • BA in Management Studies from Hull University 

At home....

I love adventuring and exploring outdoors

The love & support of my partner, friends and family gives me confidence

A childhood in Hong Kong and work in London gave me a love for the buzz of cities 

Cooking & eating great healthy food matters!

I find myself & renew in the peace and enormity of landscape

Is your Leadership ready for change?


Why ~bend the river?

Read about the story that inspired the company name and how it fits with a relationship coaching approach


Step by step guides to help you self-coach & change the flow of your relationships today


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